Giving someone a referral shows that you are thinking about their needs. This is easier if you already have a good knowledge about other businesses in your community. When it comes to service providers, people often look for the best with the intent of having a long-term relationship.
I kept going to the same dentist from when I was a kid, even after growing up moving out of state. I just scheduled appointments when I was in town visiting. Participate in local social events that involve your target market. Traditional networking events like Chamber of Commerce functions are usually full of people that are more interested in promoting their own business than they are in listening about yours.
Your purpose here is to use your conversational skills to build rapport with other people of influence. Listen and ask. People will invariably ask you what you do. So use an informal version of your elevator pitch, to create interest.
Instead of focusing on what they can do for your practice, listen for opportunities to help them. Teaming up with a couple of other local businesses to host an event could be beneficial for all involved. There are many social media platforms available, but the best two for referrals are probably Facebook and LinkedIn. The key is that whatever you choose for your massage practice, be consistent with it and keep it professional. Accessing it sporadically a couple of times per month will just be a waste of your time. It is better to focus on building connections here than selling.
You can run paid ad campaigns, but there are plenty of free ways your business can benefit from it. Facebook can complement your website and strengthen your brand. As far as referrals go, Facebook makes it easy for your clients to share information about you to people that they know. You can also use Facebook to promote blog posts or other content on your website. LinkedIn is a popular online profile website. It is commonly used in the business-to-business B2B world as a networking tool. Content and communications on this network are more professional than most other social media platforms.
Whereas Facebook is usually about connecting with your friends and old high school buddies, LinkedIn is more about business connections. You can only have one LinkedIn profile, even if you are involved with multiple businesses. So most people use it as an overall snapshot of what they are all about. It is becoming a more popular blogging platform too. LinkedIn is more about connecting with new people than it is about directly trying to promote your business. Here it is more common for people to offer something useful to others than it is to ask for something.
Massage therapists can use it to inform their prospects and clients about their training, education and other relevant background. It is great for increasing credibility in your industry and building your network. Some clients may not have a large network of people they can refer to you. Maybe they just moved in from out of town. Or maybe everyone they know lives in the next town and your client only comes here occasionally for work. These clients can still help your business by other methods such as writing a testimonial.
Make sure you get permission to use these testimonials in your marketing collateral, and on your website. If the client is willing, you could also write a brief case study about him or her to post on your website or in your newsletter. Case studies provide proof of how a real person benefitted from your services.
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It should focus on how they came in with a specific problem and how you helped to solve it with your massage therapy services. This strategy focuses on attempting to find and eliminate anything that may be preventing you from getting referrals. Any underlying problems here could also be causing you to lose current clients as well. Trade with other skilled therapists regularly and ask for honest feedback. Incorporate a system for clients to give anonymous feedback and request an honest critique. But I believe that if you do provide a great service you should promote it.
Be sure to always thank your clients when they give you a referral!
Their action was a big complement to your services and you should voice your gratitude. Skip to content. Blog Menu. Referrals are important to potential new clients Massage referrals are the cornerstones of long-term success for a massage practice.
This can include questions like: Can I trust this person? Will he or she listen to my needs? Well, one way involves selling an additional service. Another option is selling retail products. As the client is checking out, you can offer them lotions, oils, or other products that are relevant to massage and self-care. Then, they recorded the same measures again over 4-weeks, but this time the participants received a minute massage treatment twice per week that was focused on the neck and shoulder muscles.
The study shows, compared to baseline results, headache frequency was significantly reduced within the first week of receiving massage therapy treatment and this reduction continued for the remainder of the 4-week treatment period.
Additionally, the duration of headaches tended to decrease during the massage treatment period. The intensity of the headaches remained unchanged.
21 Ways to Market Your Massage Therapy Business
The results of this study suggest that massage therapy can be effective in reducing the number of headaches per in chronic tension headache sufferers. Mother's Day is quickly approaching - remind your client's to purchase a gift certificate from you! Please feel free to share this image on your Facebook page! There are certain days in the year that are kind of like a Black Friday for massage therapists. Here are three tactics you can use to boost your sales:. For those using software like ClinicSense or Gift Card Cafe, you can direct clients to your online sales — the easiest and most convenient option for them.
But also let them know that they can call you or even visit your office to buy.
9 Strategies to Get More Referrals for Your Massage Practice
Now the gift giver has a reason to book with you too! We've created this "sharable" for you to help spread the word on the many benefits of massage therapy. It's important that we work together to educate the public! Source: Mayo Clinic. When a potential new client is considering booking an appointment with you, one of the first things they are going to do is look you up on Yelp and check out your reviews.
Now, getting positive reviews is all up to you. Were you on time?
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Were you friendly? Do you work in a professional environment? Did they leave their treatment feeling good? Every interaction you have with your client is an opportunity to make a positive impression. So before you implement tactics to get more online reviews, make sure you have nailed the customer experience part first. Then, use the following tips to ensure you have a great presence on review sites:. It makes it seem like you have something to hide, and no one is attracted to dishonesty.
Yelp wants clients to have the chance to provide honest, unsolicited reviews — the true measure of how good a business really is. For some they represent low wages, competition, and the cheapening of our entire industry. Most of us could live quite comfortably on a small fraction of that amount. Most of their business comes from massage memberships and with that kind on revenue I would argue that they are doing something right and filling a need in our world. Convenience : They have great locations, lots of therapists, and extended business hours. If you want a massage you can usually get one at Massage Envy.
Market Analysis Summary
With an independent therapist you might end up playing phone tag, not getting a call back, limited availability, and then you have to find them too. Have a few people book appointments and come in in trade for honest feedback. In this article , USA Today reports that the Centers For Disease Control and Prevention has introduced it's first ever formal guidelines for dispensing opiate painkillers - and it has one clear message - do not prescribe addictive drugs like Vicodin and OxyCotin to patients with chronic pain.
It has been found that the risks of these drugs outweigh the benefits for most people and that these guidelines are in place to curb the nation's deadly prescription painkiller epidemic. About 40 Americans die each day from overdosing on prescription painkillers and 1. Now is the time to educate! Share this news to your Facebook walls - make it a conversation topic among your friends, families, and clients. Our society is overmedicated and this is now formally recognized by the CDC.
Instead, clients should avoid drugs and seek out complementary and alternative medicine and physical therapies to help with the management of pain. As a new massage therapist I am looking to build my reputation and also learn from others. I loved the exchange of ideas and information.